Joeel & Natalie are co-founders of Transformation Academy, where they train leading-edge entrepreneurs, thought leaders, and life coaches how to master their mindset and create a purpose-driven business so they can monetize their passion and live life on their terms. Joeel is a former psychology professor with a master’s degree in counseling and education and is currently completing his dissertation for a Ph.D. in psychology.

Joeel & Natalie have started more than a dozen businesses, ranging from a non-profit teen center to a publishing company to an online training academy. In 2015, a long-term illness inspired them to convert their coaching and training programs into online courses. Since then, Transformation Academy has trained over 700,000 life coaches from 200+ countries and territories around the world.